Bethesda, Maryland Is The Headquarters Of Marriott...

Bethesda, Maryland is the headquarters of Marriott International Incorporate. This unique organization transpired from a root beer stand in 1927 into a world-renowned hospitality hotel chain in 1957. Information provided will focus on the evolution of the root beer stand into the Marriott International Incorporate vast hospitality empire. Today, the Marriott hospitality industry has 5,756 hotels with 30 brands in 118 countries with 1.1 million rooms. Additionally, the Marriott generated $14 billion in revenue during 2016 and had over 85 million combined loyalty members between the Marriott and Starwood Preferred Guest reward programs. Furthermore, Marriott partnered with Universal Music Group to bring their rewards member’s additional†¦show more content†¦Actions through the corporate social responsibilities subsequently enhance the Marriott brand. This evolutionary hospitality organization, grows and developed different brands to accommodate customers increasin g demands through visionary thinking. Organization Overview J. Willard Marriott and Alice, his wife, started their entrepreneurship in 1927 by opening an AW root beer stand with nine seats in Washington D.C. (Marriott, 2017). Seizing an opportunity, the Marriott’s decided to diversify the AW root beer menu by incorporating hot food items, thus creating Hot Shoppes. When the business strategy called for expansion in 1928, two additional Hot Shoppes opened creating the first East Coast drive-in (Marriott, 2017). Concentrating on other areas of development, Hot Shoppes delivered boxed lunches to the Hoover Airport in Washington D.C. in 1937. During the mid-1960s, Hot Shoppes reached its pinnacle with approximately 75 stores in roughly a dozen states (Ambrose, 1999). Changing times caused the Marriott to re-examine the restaurant strategy and realized that they should sell off the profitable, slow-growing family restaurant that included the Roy Rogers Family Restaurants and Bob’s Big Boy (Ambrose, 1999). Sadly, the last Hot Shoppes closed in December of 1999, which ended the Marriott restaurant experience. However, long before Hot Shoppes closed, the couple discerns that the hospitality industry is the new corporate focus. The Marriott’s opened theShow MoreRelatedSegmentation and Target Market2004 Words   |  9 PagesTarget Market Marriott International, Inc. was founded by J. Willard and Alice Marriott in 1927 and has been a leading hospitality company for over 80 years. It has more than 3,900 properties, 18 brands, and associates with its headquarters in Bethesda, Maryland, USA. The company boasts of revenues of nearly $13 billion in the fiscal year 2013 and is expanding globally. 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