American Schools Are Not Providing A Quality Education

It is a fact that global society is becoming increasingly competitive. There is great concern that American schools are not providing a quality education. The widespread concern is fueled in part by international comparisons of student achievement. These same studies also indicate that American students spend less time in school compared to other countries. â€Å"Out of 20 nations, the U.S. average school year of 180 days was one of the shortest, and Japan s with 243 days was the longest† (Cite). Overall, American students do not perform as well academically as those from other countries around the globe. Business and civic leaders argue that the short school days and short school year in the United States will leave us lagging behind other industrialized nations of the world. So, is it possible that there is a correlation between the length of the school day and the children’s academic development in elementary school? Is â€Å"more† better when it comes to time in education? The question of how much time to require in education has been visited periodically. However, the basic school calendar has remained largely unchanged since the 19th century (Cite). The present school system came into existence in a time when most of the population lived in rural areas. Also, farming was one of the major industries of the United States. Oftentimes, the responsibilities that went with operating farms, including planting and harvesting, fell to the children of the family. Also, inShow MoreRelatedChecklist for Effective Reading Instruction1685 Words   |  7 Pages Equality of Educational Opportunities in the United States Education has an immense impact on the human society. The quality of human resource of a nation is easily judged by the number of literate population living in it. This is to say that education is a must if a nation aspires to achieve growth and development and more importantly sustain it. In today’s world, the role of education has become even more vital. It is an absolute necessity for economic and social developmentRead MoreAnalysis Of James Coleman s Article On Equality Of Educational Opportunity1517 Words   |  7 Pagesover 600,000 students and teachers across the U.S. in more than 3,000 schools. The results of this study suggested that academic achievement was more related to the student’s sense of control, the verbal skills of teachers, and the students background than being related to the quality of a student’s school. The results of this study informed people on how to shape desegregation policies and equalize racial issues in public schools across th e U.S. As mentioned, Coleman discusses how the idea of â€Å"equalityRead MoreCommon Core State Standards Initiative848 Words   |  4 PagesCommon Core: To Be or Not to Be Politics and education have been intertwined since the establishment of public education in the United States. In other words, it is a well-known fact that public education is an extension of our political system. This has never been more apparent to the public than over the last three decades, beginning in 1983 with â€Å"A Nation at Risk† which is considered a significant event in modern American educational history. For the last few years, it has been the controversialRead MoreThe Career Technical Education Model Curriculum Standards1552 Words   |  7 Pagesthan the jobs of the past. The California Department of Education and the California State Board of Education are pleased to present the California Career Technical Education Framework for California Public Schools, Grades Seven through Twelve. The California Career Technical Education Model Curriculum Standards, Grades Seven Through Twelve, adopted by the State Board of Education (SBE) in 2005, was designed to hel p achieve that goal by providing educators with rigorous, balanced standards reflectingRead MoreThe Increase College Tuition Rates936 Words   |  4 PagesCollege is an institution or establishment that provides higher education or specialized professional and vocational training. College students in the United States are blest with several opportunities to help further their college carrier at least beyond as associate degree, alas children in developing countries such as Cameroon faces an uphill battle to earn a college degree due to high tuition, poor transportation low technology and inflexible college schedules. The increase college tuition ratesRead MoreThe Education Of The Human Society990 Words   |  4 Pages Horace Mann has ever said â€Å"education, then, beyond all other devices of human origin, is the great equalizer of the conditions of men, - the balance-wheel of the social machinery.† The education of the human society is a wheel directs and turns the civilization to higher stage. As for Millennial Generation, they are growing up after terrific world wars and a series of global issues. Therefore, the quality education for these young could be the priority. Namely, all the mankind, especially forRead MoreTitle Viii Nursing Workforce Development1537 Words   |  7 Pagesin need of a strong nursing workforce that can provide quality care. The present nursing shortage is only predicted to worsen as the baby boomers retire and health care needs expand. 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You would think that more people would be concerned with this infringement uponRead MoreThe Importance Of Education In Education754 Words   |  4 Pagesrequired by law that all children must go to school. Under this law, it follows that children should receive equal treatment in their education. Edu cation is a vital aspect of children’s lives to educate and provide a good foundation for their life. However, not all public schools are equal. This was demonstrated in the segregated schools where African American students received a lesser quality of education compared to their white peers. The fight for education equality continues; the inequality is seenRead MoreThe United States Deteriorating Education System Essay1125 Words   |  5 Pagesto reform, there is no question that the United States education system is falling behind the education systems of other developed nations. The Programme for International Student Assessment, also known as PISA, is an international organization which measures performance of high school students throughout the world (United States, Highlights from PISA iii), and the results of its most recent series of examinations have shown that high school students in the United States are desperately trailing

Who s Really Blind - 868 Words

Who’s Really Blind? In the tragic story â€Å"Oedipus the King†, Sophocles emphasizes on the idea of sight and blindness. Sight or blindness can have more than just physical characteristics; a person can have mental insight or can ensue blindness in a situation. The blindness issue remains an effective contrasting method for Oedipus at many points in the drama. It breaks down into two components: Oedipus s ability to physically see and his willingness to see the truth in what has transpired. Even people who have 20/20 vision, can still remain blind to the truth, facts, and the complete understanding of any situation. Within his writings, Sophocles frequently address the ideas of sight and blindness, using them as metaphors for insight and knowledge. This will be the focal point of this essay. Sophocles uses blindness as a metaphor for Oedipus’ ignorance in the matter of his origin. The tragic hero Oedipus, blind to the veracity of his fate he sought to avoid, came about without his knowledge. Not long after Oedipus’ birth, his ankles were pinned together and taken away from his home of Thebes left to die on a barren mountain. An oracle expresses to his father, King Liaos, that his doom would be at the hands of his own son(188). Acting as his biological family, the royals of Corinth cuckolds Oedipus in order to raise him without strafe. In this instance, Oedipus’ ignorance and the deception put on by his parents’ supports his own afflictions. Later in life, OedipusShow MoreRelated Raymond Carvers Cathedral Essay1098 Words   |  5 Pagesof the husband, who is also the narrator, in his short story Cathedral. From the beginning of the story the narrator has a negative personality. He lacks compassion, has a narrow mind, is detached emotionally from others, and is jealous of his wifes friendship with a blind man named Robert. He never connects with anyone emotionally until the end of this story. At the beginning of the story the husband is telling of a blind man coming to visit him and his wife. The narrator?s wife had workedRead MoreMiddle Childhood Phase Of My Life875 Words   |  4 Pages As Helen got older, her life obstacles she surpassed were being noticed by others and started to inspire others. She has reached that stage in life where she wanted to be more independent. At this age she started to write in her own and really just started to write papers. The first paper was assumed to be plagiarized. I have to say that this young lady fulfilled some big shoes shoes that I don t know if I could have filled. The middle childhood stages last for a few years from about sixRead MorePrejudice Essay : Cathedral 1308 Words   |  6 PagesSamantha Langert Professor Jereb English G110 18 September 2017 Prejudices in Cathedral Prejudice comes in all forms; whether it is due to someone s skin color, religion, or disability, fear of someone who is different than what you view as normal is apparent all around us. Miriam Webster defines Prejudice as â€Å"injury or damage resulting from some judgment or action of another in disregard to one’s rights†. Although most people tend to associate prejudice with racism, that is not always theRead MoreComparison Between Cathedral And The Way Of A Another Woman895 Words   |  4 Pagesfirstly, the point of view is the also the main character, Charlene. Charlene is considered a mistress due to the fact that she is having sexual relations with a married man. 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Through the narrators changing character, theme of loneliness and jealousy, and the cathedral being a symbol at the end of the story, this brings together a powerful message in the story when one blind man and one man with sight shareRead MoreRaymond Carver Cathedral Analysis985 Words   |  4 Pagesprotagonist who is about to meet an old friend of his wife’s. The friend’s name is Robert and he is blind. In the beginning of the story, the narrator is uncomfortable with the idea of having someone with a disability, like Robert’s, in his home. He makes judgments about Robert and assumes that he is going to be like the blind people he has seen in the movies. We also learn the background information about how hife wife and Robert met and became friends. This story is a metaphor for not making blind judgementsRead MoreCathedral (by Raymond Carver)1131 Words   |  5 PagesLesson for the Ages Raymond Carver s short story, Cathedral, portrays a story in which many in today s society can relate. 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If your daughter appears to have low self-esteem take steps to help build her self-esteem so that she will feel better about herself. Insecurity about

Review of Archival Auditing Research †Free Samples to Students

Question: Discuss about the Review of Archival Auditing Research. Answer: Introduction: If under the audit procedure any expertise in the field other than auditing or accounting is required for obtaining sufficient and appropriate evidence of audit, the auditor shall determine whether to use the service of an expert or not. However, the auditor must evaluate whether the expert ahs the required competence, objectivity and capabilities for the purpose of audit. In case of the external expert, the objectivity evaluation shall involve the inquiry with regard to the interests and the relationship that may generate the threat to the objectivity of the expert (Kanatov, Atymtayeva and Yagaliyeva 2014). Further, the auditor must obtain the sufficient understanding of field of the expertise for the expert of the auditor for enabling the auditor to evaluate adequacy of the work for the purpose of the audit and to determine the scope, nature and objective of the experts work for the purpose of audit. Looking into the case study of DIPL, it has been identified that regarding the inventory and purchase the obsolescence of the inventory is existed from the last year for covering the projected decline with regard to the value from the impact of the storage hazards. Therefore, to estimate the value of the obsolescence, the auditor shall obtain the services of the expert for measuring the valuation of the inventory obsolescence. Further, the depreciation on the fixed asset of DIPL is calculated on the straight line method (Tanyi and Smith 2014). Therefore, to measure the depreciation and impairment, the service of an expert is required in case of DIPL. By evaluating the case and circumstances of DIPL, the need for employment of service of a proficient assessor is essential for the following mentioned issues: Issues encountered by the firm DIPL Expert necessity whilst undertaking auditing Inventory obsolescence As rightly indicated by Kanatov et al., (2014), the existence of allowance for particularly inventory obsolescence mainly for the purpose of enveloping an approximated decrease in value is owing to storage vulnerability. Additionally, evaluation of the case study on the operations of the firm DIPL replicate that there exists an incidence of allowance for obsolescence of particularly inventory. As such, this is primarily due to storage exposure exerts impact and this in turn led to expected reduction in value that is covered. Analysis of case also reveals that disbursements for inventory are carried out at pertinent currency of nation. Again, board illustrated that allowance for obsolescence of inventory has the need to be written back. As a result, the firm DIPL has the need for expert service for the purpose of estimating obsolescence value. Depreciation of fixed assets The process of utilizing straight line method was mostly for the allotment of cost over approximate economic lives of specific assets (Rkaur, Rani and Garg 2016). As such in this context, for the purpose of enumeration of assets impairment together with depreciation, expert service can be used by the corporation DIPL whilst undertaking auditing. For avoiding issues related to proper monitoring of the work Expertise other than auditor or accountant includes the expertise with regard to the matter related to Estimation of the gas and oil reserves services Valuation of the environmental liabilities and the clean-up costs of the sites. Analysis of unusual tax or complex compliance issues Valuation of the complicated financial instruments, plant and machinery, antiques, works of art, acquired assets and the liabilities under the combination of business, impaired assets and intangible assets Actuarial calculation of the liabilities that are associated with the insurance contracts or the benefit plans of the employees Identification of five factors that can influence the preliminary figures for overall materiality Materiality refers to certain facets, either individually or else in aggregate can be considered to be significant are important for particularly fair presentation of financial assertions in compliance with relevant standards. Analysis of the case study on the operations of DIPL can help in identification of five different factors that can affect the preliminary figures for overall materiality. The misstatements whose impact singly or on the whole are significant enough to affect fair presentation in material respects (William Jr et al. 2016). Again, the misstatements can essentially result from errors or else fraud. In this case, errors indicate towards unintentional misstatements else wise omissions of certain amounts and disclosures in financial assertions. The recognition of five factors and their impact on ascertainment of initial figures on the materiality of process of audit of the corporation DIPL are hereby tabulated below: Factors Reasons behind relevance of the identified factors Description of the way the identified factors can influence the preliminary figures for overall materiality in the entire audit planning procedure Fraud Risk affecting materiality Fraud risk can be considered to be an important factor that can adversely affect the materiality. As per the given study, it can be hereby mentioned that there exists extreme pressure from particularly the board of the firm DIPL, due to which the entire IT division of the firm somehow managed to install a novel system of accounting. Essentially, this process also exposed the company DIPL to risks of fraud as well as materiality (Hayes et al. 2014). Glover et al. (2016) asserts that mistakes occur in the process of gathering else wise processing data from which financial assertions are prepared. Unreasonable accounting approximations also arise from oversight and misinterpretation of diverse facts. Again, fraud can be considered to be a wide concept associated to fraudulent actions that again cause misstatements of financial assertions. The assessors comprehension regarding the internal control of a firm might heighten else wise mitigate the concern regarding the risk of material misstatement. The fraudulent actions owing to huge pressure on employees and process of implementation of new system of accounting have ability to affect the overall financial information (Glover et al. 2016). Thus, the same is said to affect the financial statements and assertions and thereby is said to be relevant from the standpoint of materiality. The manager in the IT department was also not contented with the process of installation of firms machines. In addition to this, huge pressure was also put on members of the staff of the corporation for reconciling and examining the new system appropriately. However, the outcomes of the test reflected the fact that few business transactions that were undertaken during the ending of the end were not suitably allocated during the period (William Jr et al. 2016). Accounting policies affecting materiality In addition to this, the valuation process of diverse raw materials founded on average cost mechanism was necessarily not appropriate. Based on the analysis of the case study, it can be hereby mentioned that inventory valuation process of the raw material particularly at the average cots was not suitable since the present cost of paper considerably enhanced from the currently applied method of average cost (DeFond and Zhang 2014). The accounting procedures that are utilized by the management of DIPL for valuation of raw materials is said to be a relevant factor affecting the materiality. This is because the accounting procedure helps in evaluation of raw materials and thereby helps users to understand the proper state of financial items (Knechel and Salterio 2016). The management of DIPL essentially lack the overall necessity under both integrity as well as objectivity. This in turn can have an effect on the company status in the long term. Also, mistakes also occur in the process of application of specific accounting principles related to amount, classification, way of presentation and disclosures. Additionally, misrepresentation of financial assertions also poses inherent risk as this misrepresent the financial information to specific users of the financial assertions such as the stakeholders, creditors, potential financiers as well as debtors (Acito et al. 2015). Inventory valuation process of the raw material particularly at the average cots was not suitable. The inappropriate suppositions else wise methods of valuation influence the substantive procedures of accounting methods (Hayes et al. 2014). This might affect the evidence of the auditor along with the audit strategy decisions. Environmental factors affecting materiality: Again, there was several business transactions that were not considered at the time of preparation of the financial statements wither purposely or else by fault by the management of the firm DIPL. This necessarily led to inconsistencies in the process of efficient planning with regard to process of marketing and sales action. The company also failed to attain target profit level in comparison to the sales. It is mainly owing to failure on the part of the administration of DIPL as regards recognition of particular items and subsequent of consequent necessities (Arens et al. 2016). Based on the analysis of the case study, it can also be hereby mentioned that the firm failed to analyse different micro as well as macro objectives that essentially should have been taken into account under socio-political and economic factors. Inability to incorporate the environmental factors by the management can be considered to be a pertinent factor affecting materiality. This is so because it negates the effect of the same on the financial results and therefore the audit opinion. Inability of the management to take into account different micro as well as macro factors and omission of certain financial transactions also lead to misrepresentation in the financial statements. The users of the information fail to acquire a fair presentation of assertions that in turn can affect the process of planning and undertaking the audit, analysing the impact of detected misstatements (Arens et al. 2016). Materiality affected by the complications of the process of appointment of CEO The appointment of the CEO in the business concern DIPL can be considered to be very difficult and intricate (Knechel and Salterio 2016). In general, the process of appointment of the CEO, procedure of transition for the prior CEO named Ms Rebecca Styles and commencement actions undertaken by Mr. William Jackson involved various risks since the specified procedure were not in conformation with the requisite stratagems. Essentially, the procedures were started late and the improper engagement by the CEO in the processes and leaving of the members of the staff might also expose the corporation to various risks. Thus, this in turn can affect the overall materiality of audit process of the firm DIPL. The intricacy of the process of appointment of the CEO in the business concern DIPL also affects the overall transparency and obscures the vision of then decision makers. This too thereby can be regarded to be a relevant factor affecting materiality. The appointment of the CEO in DIPL can be regarded to be very intricate. There needs to be an official, thorough and transparentprocedurefor theappointment. Factors related to new system of registering accounts Yet another factor that can affect the overall materiality is the process of maintenance of records of cash receipts by the firms cashiers. In general, majority of the disbursements carried out by DIPL are accepted by means of the electronic payment system. The process of registering and maintaining the copy of receipt after downloading the same from the mail and carrying out reconciliation of the total batch can be prepared by the assistant accountant (Louwers et al. 2015). The reconciliation pronouncement prepared by the accountant need to be prepared more regularly and need not be done at the closing of the month. Moreover, the revenue generated by DIPL by means of marketing of e-book, reprinting of text books might adversely affect materiality. The substantial facets affecting materiality is essentially the procedure of accounting that can be utilized by the corporation DIPL for approximating as well as recording accounting items namely raw materials. Analytical evaluation of raw materials gets support from processes of accounting and this subsequently aids in understanding appropriate use. Disbursements carried through electronic payment system affects the process of maintaining receipt details and presenting reconciliation statement. The inability of business concern to register the cash receipts and reconciling the same can lead to failure of the management to understand importance of a specific amount, business transaction and variances. This in turn can affect the process of presentation of financial statements (DeFond and Zhang 2014). Thus, the auditor might hereby fail to express a specific opinion as regards financial statements specifically in all material aspects. References Acito, A., Hogan, C. and Imdieke, A., 2015.Integrated Auditing Standards and Financial Reporting Quality. Working paper, Michigan State University. Arens, A., Elder, R. and Beasley, M., 2014. Auditing and assurance services-An integrated approach; includes coverage of international standards and global auditing issues, in addition to coverage of.Boston: Aufl. Arens, A.A., Elder, R.J., Beasley, M.S. and Hogan, C.E., 2016.Auditing and assurance services. Pearson. DeFond, M. and Zhang, J., 2014. A review of archival auditing research.Journal of Accounting and Economics,58(2), pp.275-326. Glover, S.M., Prawitt, D.F. and Messier, W.F., 2016. Auditing and Assurance Services: A Systematic Approach 10th. Hayes, R., Wallage, P. and Gortemaker, H., 2014.Principles of auditing: an introduction to international standards on auditing. Pearson Higher Ed. Hellman, N., 2016. Journal of International Accounting, Auditing and Taxation.Journal of International Accounting, Auditing and Taxation,27, pp.13-25. Kanatov, M., Atymtayeva, L. and Yagaliyeva, B., 2014, December. Expert systems for information security management and audit. Implementation phase issues. InSoft Computing and Intelligent Systems (SCIS), 2014 Joint 7th International Conference on and Advanced Intelligent Systems (ISIS), 15th International Symposium on(pp. 896-900). IEEE. Knechel, W.R. and Salterio, S.E., 2016.Auditing: Assurance and risk. Taylor Francis.

Taj People Philosophy and Star System free essay sample

Customers are considered to be king of every business enterprise and loyal customers are the backbone of their business. So customer satisfaction is the primary motive of every business which can be attained through effective CRM (Customer Relationship Management) policy 1. 1 Meaning of Customer Relationship Management (CRM): CRM is a comprehensive strategy amp; process of acquiring amp; retaining customers to create superior value for the company as well as the customers. It consists of the processes a company uses to track and organize its contacts with its current and prospective  customers. To support these processes, various CRM Software like SAP, ORACLE Sales force. com etc. are used. These software record and store information about customers, various customer interactions, their problems etc which can be accessed by employees in different departments of the company. These information are used by the organization to make future plans that can satisfy the customer on a better way and retaining them for a longer period. We will write a custom essay sample on Taj People Philosophy and Star System or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 1. 2 Goal of CRM: The goal of CRM is to provide improved services to the customers, and to use customer contact information for targeted marketing. . 3 Evaluation and growth of the CRM: CRM passes through three generations such as 1st generation in 1990, 2nd generation in 1996 and the 3rd generation in 2002. In 1st generation following systems were applied for CRM:- * Call centre management- It is a web based CRM technology, the enables users browsing a company’s web site to leave a phone number where company representative can call back with more information. * Customer service support- It is a part of a company’s CRM department that interacts with a customer for their immediate benefits. * Sales force automation- It is software that automates business tasks like inventory control, sales processing, customer interaction, etc-. * Campaign management- It is a planning, executing, tracking and analyzing of direct marketing campaigns. In 2nd generation following improved systems were used for CRM:- * Integrated customer facing front end- It is face to face interaction between the customers and sales man. This system is used for marketing, sales and services. * ERP integrations- ERP stands for Enterprise Resource Planning. It is a business management system that integrates all functions of the business. Customers analytics- It comprises all the programming that analyzes data about an enterprise’s customers for business decision. * Complete web integration- It allows end users to have access the data function of a serve hosted application through internet browser window. In 3rd generation the strategic CRM was followed and is continuing- Strategic CRM updates and expands the original content and combines into one, convenient value that guides users through the entire CRM implementation process, from strategic planning software. Scope and goals of different generations:- There is successful increment in the scope of CRM from 1st generation to 3rd generation. In 1st generation the scope consists of service function and sales function, in 2nd generation it includes another function i. e. marketing function and in 3rd generation it includes entire function of the organization. Goals of the CRM have also changed with better customer service from 1st generation to 3rd generation. In 1st generation the goals were mprove service operation and increase sales efficiency, in 2nd generation reduce cost of interaction, improve customer experiences, and increasing the customer interaction; in 3rd generation cost reduction amp; revenue growth and competitive advantages. 1. 4 Options for Implementing CRM: Increasing customer is not the ultimate objective of any organization but to retain customer and t build long term relationship with them is important. It is only through CRM that a prospect can be turn into customer and then finally into a client. But to achieve these any organization require proper implementation. But at the same time CRM implementation is a challenging task because it ties together many people, process, technologies within the organization which are separate from each other. 1) IN HOUSE DEVELOPMENT- This means all the strategies, processes are developed and implemented within the organization. Advantage- 1. It is tailored made according to organization needs and structure thus is flexible as compared to others. 2. Avoid dependency on others be it software or outsourcing. Disadvantage 1. It is at the same time expensive 2. And comparatively takes longer time depending on the organisation. ) BUY LICENSED CRM SOFTWARE- This is purchasing software and implementing in organization. Advantage- 1. Usually the maximum chance of success. 2. It just need to install and trained the workforce accordingly. Disadvantage- 1. Again it is expensive because of many costs as license cost, renewal cost etc. associated with it. 2. Adding new software with change is a complex task. 3) OUTSOURCING A MANAGED SERVICE- This means hiring from outside. Advantage- 1. Most of the times lower cost. 2. Can adopt â€Å"pay- as- you go† approach with visible result. Disadvantage- 1. For any new requirement needs to contact the company and pay for the development. . Also there is a risk of losing CRM solution investment if outsourcing company goes out of business STAGEWISE- In this CRM software is offered in different, independent modules, according to specific department needs. Company buys sales automation software and contact management module from different providers. ENTERPRISE WISE CRM SOLUTION- This is composed of different modules from same providers; it is implemented as a whole by connecting different modules and existing database. 1. 5 VARIOUS ASPECTS OF CRM CRM includes many aspects which relate directly to one another: * Front office operations — Direct interaction with customers, e. . face to face meetings, phone calls, e-mail, online services etc. * Back offi ce operations — Operations that ultimately affect the activities of the front office (e. g. ,  billing,  maintenance, planning, marketing,  advertising,  finance,  manufacturing etc. ) CHAPTER2 INTRODUCTION CRM @ BIG BAZAAR * Database is formed through the issue of future card and card is of three types silver card, gold card and sakthi card. Sakthi card is issued to ladies and this card provides, free sugar(1 kg) per month. * Customer profitability analysis (CPA) is done on the basis of transactions made through the future cards. Platinum customers (most profitable). * Gold customers (profitable). * Iron customers (low profitability but desirable). * Lead customers (unprofitable and undesirable). * Differentiate customers in terms of: (1) their needs and (2) their value to company. * Interact with individual customers to improve the knowledge about individual needs and to build stronger relationships. * There are four type of analysis done for analysis of CRM * * P eriodic Surveys: It’s done on quarterly, its an overall survey done by the future group authorities and CRM is a part of it. * Customer Loss Rate : Mystery Shoppers: They pose as normal customers perform specific tasks—such as purchasing a product, asking questions, registering complaints or behaving in a certain way – and then provide detailed reports or feedback  about their experiences * Monitor Competitive Performance * Complaint Handling Procedures: 0 Screening And Logging The type of product or service; manufacturer/brand name; model name/number; date of purchase/contract; warranty expiration date; salesperson; cost of product/service; date problem occurred; and a description of the problem is listed. This allows organization to exercise control, and assure proper follow-through. 1 Investigating customers explanation of a problem provides much information. Nevertheless, to assure they have all the information needed for a thorough review of the facts involved, by: * Researching in-house records on the customer; * Requesting receipts, or other records; * Inspecting the product, or service performed; and * Following-up with the customer for any necessary additional information. 2 Acknowledging When Big Bazaar cannot resolve an issue immediately, it is important to let customer know that the matter is receiving attention. Customer is given information about how long it will take to complete action on the complaint. If there is further delay, it’s made sure to advise customer why and when Big Bazaar expects to have an answer. 3 Formulating A Solution solution is made to be consistent with established customer relations policy and important criteria are taken into account: * Contractual and/or warranty obligations; * The customers expectations; * expectations of the customer; * The cost/benefit of alternative solutions; The probability and cost of customer seeking redress in some other way; * The comprehensiveness and fairness of solution; * ability to perform the solution; and * What to do if the customer rejects solution. 4 Responding The response is made clear and appropriate. The customer must understand the response, and the response must address the issues raised in the customers original complaint. An explanation of decision preserves the goodwill of customer, even if the decision itself is adverse. 5 Following-Up – Customer is contacted following response to verify whether or not the matter has been resolved satisfactorily. If customer is unhappy with response, organization refers the matter to a third party dispute resolution mechanism for assistance. * Steps Involved in customer Satisfaction through Service: * Seeing problems from the customer’s perspective * Managing customers moments of truth * Communicating effectively through better listening * Analyzing how customer perceptions are formed * Managing anger and other service behaviors * Dealing with long-term consequences of service breakdowns * Negotiating solutions * Generating an action plan for improved on-the-job effectiveness CUSTOMER COMMUNICATION: Future group maintains its records of customers by observing their purchasing habits amp; categories them into various groups like high revenue, moderate revenue amp; low revenue customers. They communicate to the customers through various medium like SMS,E-mail, Mobile vans, Print media etc. This is the way to built a strong presence in the existing customers amp; prospective customers. Presently they are using oracle software to maintain database. Recently they have tied up with California based firm GREENPLUM to provide new software for data warehousing. The company boasts strong share of its profits from top line customers who provide them around 70% of their revenues in total. The company can said to be going on the famous management principle i. e. 80/20 PRINCIPLE which says that 20 percent of variables cause 80% effect. In big bazaar it can be related to the fact that 20% of its top line customers provide 80% of its revenues in a year. This is the reason why the retail giant is focusing strongly on customer retention in order to boasts its sales numbers substantially. CUSTOMER GRATIFICATION is an important element of a sales process. Every company should survey their customers in order to find out the satisfaction level among the consumers. Big bazaar also conducts periodic surveys in order to ascertain the satisfaction level in their consumers. Various activities are done in order to enhance the shopping experience among buyers amp; various offers, discount coupons; exchange offers are initiated by the firm in order to develop a good satisfaction level in their existing customers. Special coupons are given to customers who can be redeemed by the costumers in their future purchases from the store. CUSTOMER PERCIEVED VALUE (CPV) is calculated by the retail store in order to asses the costs and benefits received amp; given to the buyers. The following are some key features of CPV 1. CPV is the difference between the prospective customer’s evaluation of all the benefits and all the costs of an offering and the perceived alternative. 2. Total customer value is the perceived monetary value of the bundle of economic, functional amp; psychological benefits customers expect from a given market offering. 3. Total customer cost is the bundle of costs customers expect to incur in evaluating, obtaining, using, disposing of the given market offering, including monetary, time, energy amp; psychic costs. LOOPHOLES: The retail store has also various loopholes especially here at ranchi. The major drawback which was found out initially was lack of proper parking place but now it has been corrected to some extent. Secondly the store is very slow in execution of online orders which is given through company web portal â€Å"FUTURE BAZAAR†. To quote a few examples of late delivery Mr. David Kerketta,a resident of lalpur-peace road purchased a furniture for Rs 37000,the date of scheduled delivery was 15th of November,2008 but he received his order 37 days late. One more incident of such late delivery is MR Pradeep Kumar, a resident of Upper Bazaar who purchased a dining table for Rs. 15000,but as usual he got his final delivery a whopping 65 days late than the scheduled date of delivery. So these incidents speak a lot of inefficient delivery. The other drawbacks are inefficient billi. ng counters as they are not updated with the current offers and schemes. Also the billing counters remains unmanned that add to the problem of customers who needs to stand in long queue in order to get their purchases billed. The other problem is related to the slow processing of applications of membership cards like Shakti card, future cards etc. It takes around 30 days minimum to become a member of future card schemes. This is very slowly considering the industry average of 15-20 days to process a card. Finally the contact numbers of customers are open to the telemarketing personnel as they get the database from the future group through some sources or the other. CHAPTER- 3 Comparision of Big Bazaar and Reliance Mart CHAPTER 4 CONCLUSION * Transformation by integrating customer facing front-end with back-end systems and partners and suppliers. This will effectively help in generating better filtered data source from feedbacks received. Also the feedbacks will be dealt with in a much more careful and professional way. * Growth of CRM facilitated by growth of IT. In this age of Information Technology an effective IT planning on the CRM can help the organization earn a lot of repute. * New database solutions. This will help to filter and clean the raw data received from feedbacks more efficiently. * Mutual benefit through CRM. The stores and their customers can mutually benefit through the application of CRM. So at this â€Å"era of customers†, the companies should project themselves as customer oriented as possible to help them benefit in a long term survival plan. * Effective segmentation of customers. With more and better quality of data, this can be done very easily. * Enhancing the shopping solutions. This is the age of innovation. Especially in Indian markets, low cost innovation is the ultimate tool to win the battle for the companies. Thus, the companies need to be innovative with their ideas and always try to deliver the customer with some added value for their purchase. RECOMMENDATIONS Many CRM project failures are also related to data quality and  availability. Data cleaning is a major issue. If a companys CRM strategy is to track life-cycle revenues, costs, margins, and interactions between individual customers, this must be reflected in all business processes. Data must be extracted from multiple sources (e. . , departmental/divisional databases such as sales, manufacturing, supply chain, logistics, finance, service etc. ), which requires an integrated, comprehensive system in place with well-defined structures and high data quality. Data from other systems can be transferred to CRM systems using appropriate interfaces. Because of the company-wide size and scope of many CRM implementations, significan t pre-planning is essential for smooth roll-out. This pre-planning involves a technical evaluation of the data available and the technology employed in existing systems. This evaluation is critical to determine the level of effort needed to integrate this data. Equally critical is the human aspect of the implementation. A successful implementation requires an understanding of the expectations and needs of the stakeholders involved. An executive sponsor should also be obtained to provide high-level management representation of the CRM project. An effective tool for identifying technical and human factors before beginning a CRM project is a pre-implementation checklist. A checklist can help ensure any potential problems are identified early in the process.